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A record 43 million sleeping-pill prescriptions were filled in this country last year, fueled by almost $300 million in drug companies' ad spending and resulting in more than $2 billion in sales.
We are, to put it mildly, an increasingly sleepless nation. It's a big problem -- and a big business, especially for the pharmaceutical industry, which according to some estimates could be pulling in $5 billion annually from sleep remedies within four years.
Medicine Tag
Health Tag
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